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Coaching: Focus on the Process

GROW model

There are different processes that coaches use. The most popular one, however, is the GROW model. This is used in practical use in our coaching workshop.

The option step is also called the obstacle step because this is also the time to consider obstacles and ways to overcome them to reach goals as the team considers options.

Case study

Laura and Sam were part of a sales team. They had difficulty communicating with each other because of a long-standing rivalry. The tension between them was creating a stressful dynamic within the team. Henry, the team coach, decided to address the issue. He began by practicing active listening with each one of them individually. After talking to them, he discovered that Laura believed that Sam had no respect for her, and Sam was annoyed that Laura was his closest competition since he had worked on the team for twice the time. He then decided to meet with both of them.

A real example is shown below:


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“Karen Froud-Murray of Vital Spark Consultancy presented our Receptionist Training for White Cross Vets’ 2nd Congress.  It took place over a full day and was an interactive session with our Group Receptionists.  Karen was very professional and made the training enjoyable.  Each part of the session made you think about the role you play as part of the White Cross team, and how you could adapt to improve.

I would highly recommend Karen and would definitely invite her to present for us in the future.”

Karen Lawrence
Administraton Manager
White Cross Vets


“Karen is professional and customer-centric. She has a positive, forward-thinking attitude and is an excellent trainer. Whether working on a one to one basis or with groups Karen inspires others to achieve their very best.”

Wendy M