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Count the Cost: Lack of Motivation

The term “motivation” gets thrown around in training a lot these days; indeed, it has become one of the biggest buzzwords in the training industry.  Like many concepts that we deal with on a day to day basis, there is a danger that motivation as a concept can become nebulous and detached from the real world S.M.A.R.T goals of training; increasing sales and performance. We must be careful not to use terms like motivation without a clear understanding of what they mean and how they affect your sales team and their ability to make sales and add value to the organisation.

With that in mind, let’s look at some figures that show the true cost of a lack of motivation in the workplace, showing that you can’t afford to not keep your sales team motivated!

As you can clearly see, not just a theoretical concept that we can study in the training room or on courses, an unmotivated workforce costs your organisation a tremendous amount to your bottom line.

Innovative new tools in the training industry have also helped us to have a better understanding of the role motivation plays in the workforce. With Motivational Maps – which we have been using at Vital Spark Training Consultants as part of our training packages in the last year – it’s now possible to actually see, as a percentage, the exact levels of motivation of individual members of your staff, and which of the 9 key motivators, will bring the best out of each of them. Each map is unique to each team member. This data is invaluable for showing just how much a lack of motivation is costing your organisation.

At Vital Spark Training Consultants, we aim to always focus on how the training we deliver, impacts the bottom line of your organisation. In regard to motivation, the economic data, coupled with new developments in training techniques such as Motivational Maps, paints a clear picture: an unmotivated workforce spells financial disaster for any organisation, large or small.

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