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Michael J Murray and Vital Spark Consultancy Ltd

Mike is a director of Vital Spark Consultancy Ltd. He is a charismatic leader and motivator with a pragmatic ‘can do’ approach. Mike’s background is with manufacturing and distribution organisations. He has gained many years’ experience in sales and marketing management, operating at board level. Specialising in “Agriculture and Animal Health markets”,  Mike has recruited, […]


Public Speaking – Delivering Your Speech

Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood. William Penn A few simple steps can help you improve the delivery of your presentation: Start off strong by preparing an opening that will capture the audience’s attention. Learn how […]


Public Speaking – Overcoming Nervousness

Fear is that little darkroom where negatives are developed Michael Pritchard It’s OK to be nervous. In fact, it’s probably a good thing. If you are very calm before a presentation, you may be underestimating the difficulty of your assignment. If you’re calm because you consider the topic an easy one (a “no brainer”), you […]


Public Speaking – Being Prepared

Preparation serves several important purposes: It boosts your self-confidence. It reduces the chances of something going wrong. It creates an impression of you as a competent, diligent person. It makes it easier for you to give a polished, professional presentation. The saying goes that those “who fail to prepare, prepare to fail”. Only by preparing […]


Public Speaking – Organising the Content

Great things are not done by impulse, but by a series of small things brought together. Vincent Van Gogh The key to creating a well-organised speech or presentation is to keep your audience in mind. Start with something that will capture their attention and give them a clear idea of your topic. Organise the body […]


Public Speaking – Identifying the Task That Had to Be Performed

Your task description will be the organising principle for the rest of your presentation. Most of what follows will be an account of what you did to complete the task. One way to come up with a simple, clear task description is to imagine you are writing it for a teenager. How would you describe […]


Public Speaking – Preparation Part 2

When your work speaks for itself, don’t interrupt. Henry J. Kaiser Preparation part 2: Identifying Key Questions and Concerns If you have a good understanding of your audience, you can probably predict the key questions and concerns they are likely to have. You may not be able to give the audience the answers they would […]


Public Speaking – Preparation Part 1

According to a survey by the Sunday Times, 41% of people list public speaking as their biggest fear. Forget small spaces, darkness, and spiders – standing up in front of a crowd and talking is far more terrifying for most people. However, mastering this fear and getting comfortable speaking in public can be a great […]


Following up With a Customer Once You Have Addressed Their Issue

“Customer satisfaction is worthless. Customer loyalty is priceless.” Jeffrey Gitomer The difference between having a customer who is satisfied and a customer who will remain loyal can be determined in the steps you take to follow-up with that customer. Once you have resolved a customer’s issue, before you end the transaction, take a moment to […]


Sensitivity in Dealing with Customers

“I am everyday people.” Sly and the Family Stone Customer service professionals will inevitably interact with customers who provide specific kinds of challenges. Becoming sensitive to the types of customers you will deal with and developing strategies for specific customer situations will make those difficult customer situations less challenging. This module offers examples of the […]


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