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Sales Training

sales trainingSales Training with Vital Spark Consultancy

After a successful veterinary nurse career, Karen went into a sales role for a veterinary pharmaceutical company called Ciba Geigy (latterly called Novartis) selling to veterinary practices in the South East.

She was the first woman they had ever employed and was told by her then boss “if you mess this up we won’t employ any more women”.

Needless to say this was just the challenge that Karen relished, and after becoming the no 1 sales person in the company after 3 years she was promoted to National Sales Manager and had a team then of 4 women and 2 men.  After 16 years in various blue chip sales management and marketing roles in various companies Karen then employed the best person for the job.

As part of her role she became one of the international trainers for the blue chip company Novartis: everybody in the company internationally was trained in sales communication.

Having moved to another blue chip company, Karen had a team of 16 sales people and managed, led, and trained and coached them all individually.

Training is a passion that is deep within her, and after many successful corporate years in sales and marketing roles Karen set up Vital Spark Training Consultants.

About our Sales Training

“Everybody lives by selling something!” (Robert Louis Stevenson)

Be it a product service or idea, Vital Spark offers sales training courses of various levels to sales and non sales people, from smaller, developing, growth businesses, to large multinational companies, both in the UK and Europe.

All the workshops are tailored or bespoke for the clients we work with by identifying their needs and offering consultative solutions to maximise their return on investment.

The workshops can be held in house or at a national venue of your choice.

The courses we run include:

If you have an idea for a workshop, please get in touch and discuss your ideas with us and we can bring it alive to deliver exactly what your team needs:  it is not an off-the-shelf course.

Workshops vary in length, from half-day refresher sessions at sales meetings to full days, or they can become part of an overall induction training programme where we work with you to develop workshops for the induction of newly appointed sales people, right through to experienced sales individuals and teams.

We like to keep the groups to a manageable number to allow enough one-on-one time for the trainer and also ensure that everybody has some personal input.

Each participant leaves with a certificate of attendance for CPD purposes, plus a workbook of their own that they use to take notes, do exercises and for follow-up reading.

Role-play is used where appropriate and time allows.

If you are looking for a training provider that is interested in your requirements and who can deliver exceptional, hands-on courses based on real life experiences, we can help you: we have not read this in a book, we have done it ourselves, and coached and trained our our sales teams to be successful, and have helped many business do the same, with passion integrity and great results



“Two days of Vital Spark sales training was both enlightening, and confidence building. Karen has a broad depth of knowledge that is put across in a style that makes learning engaging. Selling into agricultural retail is very competitive, with the training received I feel empowered to give myself the best chance of achieving the sales.”

Kathryn, Agricultural Merchant
April 2018

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What our clients say...

“Karen Froud-Murray of Vital Spark Consultancy presented our Receptionist Training for White Cross Vets’ 2nd Congress.  It took place over a full day and was an interactive session with our Group Receptionists.  Karen was very professional and made the training enjoyable.  Each part of the session made you think about the role you play as part of the White Cross team, and how you could adapt to improve.

I would highly recommend Karen and would definitely invite her to present for us in the future.”

Karen Lawrence
Administraton Manager
White Cross Vets


“Karen is professional and customer-centric. She has a positive, forward-thinking attitude and is an excellent trainer. Whether working on a one to one basis or with groups Karen inspires others to achieve their very best.”

Wendy M