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Advanced Sales Skills

Advanced Sales Skills target

Who should attend the Advanced Sales Skills Course?

Experienced salespeople who have a track record of success and want to build on it should attend this Advanced Sales Skills Course. The workshop will help them become even more effective by building on participants’ experience and through interactive exercises to develop their knowledge and skills.

Agenda – Day 1

  • Video role play
  • Introduction and objectives for the next two days
  • The sales process
  • Understanding communication styles using Vital Spark CAFÉ model
  • Questioning techniques
  • Workshop preparing questions for your use
  • Understand the six psychological reasons of buying
  • Features and benefits exercise linked back to CAFÉ styles
  • Feedback and key learnings
  • Home-work: prepare for role play

Agenda – Day 2

  • Recap yesterday’s key learnings. Objectives for today
  • Introduction to visuals
  • Customer responses and handling objections
  • Developing Rapport
  • Knowing when the customer is ready to buy
  • Gaining commitment, closing the sale
  • Close the sale with the right CAFÉ style
  • Video role play – putting it all together
  • Sell to colleague or trainer
  • Skills and techniques practice – videoed (if time)
  • Questions and summarise key learning objectives
  • Personal action plan
  • Closing comments


Number of delegates: 6-8
This course is highly interactive, with a lot of role plays utilising everyday products, but ending up with your own companies’ product sale. It’s a great course to really understand the buyers needs and how to sell even more! Even the most experienced sales person can benefit from this course.

Duration: 2 days (which can be split as 2 x one day courses with a 4 week gap and quiz at the start of day 2 to ensure part 1 is fully understood).


What our customers said

“Karen is a very enthusiastic and goal orientated Sales Professional. She has great experience of sales and sales management, sales training and coaching for results and I am very happy to recommend her work.”

Novartis Animal Health UK

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What our clients say...

“Delighted with the course; highly recommended. Karen is very professional, enthusiastic, and dedicated. The management training programme was informative, interactive and packed with great tips and techniques. It was also a lot of fun and has given me a lot to bring to the workplace.”

Carl Ryan, Office Manager, Eazipay Ltd


“I can fully recommend Karen and Vital Sparks. Following both the coaching and leadership courses I attended, I left fully energised, confident and empowered to put my new skills into practice. Karen’s boundless energy and enthusiasm make her courses a joy to attend and a positive and fun learning environment.  Top marks and fully recommended.”

Marketing Manager, Veterinary Pharmaceutical Company


“I have no hesitation in recommending Vital Spark. The practical exercises were fun and I’ve benefited greatly from each one. I found the whole course to be very interesting and can now approach my staff with confidence in a way that will work for all. Karen was informative, open and approachable.”

Martin Wenn, Operations Manager, Eazipay Ltd