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Introduction to Sales Skills

The Introduction to Sales Skills course graph

Who should attend this Introduction to Sales Skills course?

The Introduction to Sales Skills course is aimed at all new sales people, or anybody in your organisation who has direct customer contact. Remember, everybody lives by selling something. The course is ideal for sales people calling on customers or shop staff.

Workshop objectives

Role of a professional sales person
Sales process
Planning and setting SMART call objectives for effect and efficiency
Use of appropriate questions and listening to understand customers’ needs
Selling benefits not features
Handling objections and customer responses
Buying signals and closing the sale

Agenda

Introduction and objectives
The sales process
Understanding communication selling styles
Questioning techniques
Workshop preparing questions for your use
Features and benefits exercise
Introduction to customer responses and handling objections/responses
Knowing when the customer is ready to buy
Closing the Sale
Video role play (if time allows)
Personal action plan

Information

Number of delegates: 6
This course involves a lot of role plays, using everyday items as well as a final video role play using your products.

Duration: 2 days.

Further training After six to eight months, delegates should be ready to attend our Advanced Sales Skills workshop to further develop individual or team skills and improve sales.

What our customers said

“I’d just like to thank you for your amazing work last week, after spending four days putting my training into action, I’ve had a most successful week. What an enormous difference a few strategically placed questions to certain people make”.

Territory manager for Agricultural wholesaler

“Great person to work with, would recommend her services any day. Certainly opened my eyes to various techniques that have given me more confidence when approaching people, and the ability to turn this into sales.”

Naomi Jarman

We are members of

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What our clients say...

“Karen Froud-Murray has mentored me in my current role of Regional Sales Manager for over two years. As with any role involving people management and leadership, there have been various situations where it has been necessary to seek advice from a third party: luckily for me that was Karen. Karen’s mentoring skills are excellent and she really makes you challenge yourself and the way that you think about situations, ensuring that the skills and attributes required to be a strong leader are continually developed. Karen is energetic and persistent in her approach, she encourages and fosters an environment of self-development and self-discovery and she has played a fundamental role in my development as a Regional Sales Manager and leader.”

Jane, Regional Sales Manager