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Key Account Management

Key Account Management workshop

Who should attend the Key Account Management workshop?

The Key Account Management workshop is ideal for key account managers, sales managers, business development managers and anyone responsible for managing and growing business from key clients, whilst protecting them from competitor threats.

Agenda

  • Account management and key accounts
  • Your current situation – workshop
  • Criteria for selecting accounts
  • Strategic tools in account management
  • Managing and creating sales opportunities
  • Winning or losing your pitch – hints and tips and workshop
  • Importance and use of sales software to manage account
  • Four types of business objectives
  • Adding value
  • Personal needs and your relationships through the customer’s eyes
  • Introducing sales strategy and ideas

Information

Number of delegates: 6
This course involves role plays.

Duration: 1 day.

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What our clients say...

“Karen Froud-Murray has mentored me in my current role of Regional Sales Manager for over two years. As with any role involving people management and leadership, there have been various situations where it has been necessary to seek advice from a third party:  luckily for me that was Karen. Karen’s mentoring skills are excellent and she really makes you challenge yourself and the way that you think about situations, ensuring that the skills and attributes required to be a strong leader are continually developed. Karen is energetic and persistent in her approach, she encourages and fosters an environment of self-development and self-discovery and she has played a fundamental role in my development as a Regional Sales Manager and leader.”

Jane, Regional Sales Manager