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Key Account Management

Key Account Management workshop

Who should attend the Key Account Management workshop?

The Key Account Management workshop is ideal for key account managers, sales managers, business development managers and anyone responsible for managing and growing business from key clients, whilst protecting them from competitor threats.

Agenda

  • Account management and key accounts
  • Your current situation – workshop
  • Criteria for selecting accounts
  • Strategic tools in account management
  • Managing and creating sales opportunities
  • Winning or losing your pitch – hints and tips and workshop
  • Importance and use of sales software to manage account
  • Four types of business objectives
  • Adding value
  • Personal needs and your relationships through the customer’s eyes
  • Introducing sales strategy and ideas

Information

Number of delegates: 6
This course involves role plays.

Duration: 1 day.

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What our clients say...

“Training and development of staff is key to the progress of any organisation. Vital Spark has developed bespoke individual training for our team members, which is ensuring that we are able to identify strengths and weaknesses of each team member thereby maximising an individuals full potential within their natural communications styles.
The personal approach taken by Karen is rare in today’s climate and we are hopeful, working long term with Karen on this approach with staff will support our company’s aims and objectives for the future.”

Hayward Medical Communications