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Key Account Management

Key Account Management workshop

Who should attend the Key Account Management workshop?

The Key Account Management workshop is ideal for key account managers, sales managers, business development managers and anyone responsible for managing and growing business from key clients, whilst protecting them from competitor threats.

Agenda

  • Account management and key accounts
  • Your current situation – workshop
  • Criteria for selecting accounts
  • Strategic tools in account management
  • Managing and creating sales opportunities
  • Winning or losing your pitch – hints and tips and workshop
  • Importance and use of sales software to manage account
  • Four types of business objectives
  • Adding value
  • Personal needs and your relationships through the customer’s eyes
  • Introducing sales strategy and ideas

Information

Number of delegates: 6
This course involves role plays.

Duration: 1 day.

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What our clients say...

“Karen Froud-Murray of Vital Spark Consultancy presented our Receptionist Training for White Cross Vets’ 2nd Congress.  It took place over a full day and was an interactive session with our Group Receptionists.  Karen was very professional and made the training enjoyable.  Each part of the session made you think about the role you play as part of the White Cross team, and how you could adapt to improve.

I would highly recommend Karen and would definitely invite her to present for us in the future.”

Karen Lawrence
Administraton Manager
White Cross Vets


 

“Karen is professional and customer-centric. She has a positive, forward-thinking attitude and is an excellent trainer. Whether working on a one to one basis or with groups Karen inspires others to achieve their very best.”

Wendy M