info@vitalsparkconsultancy.co.uk
Follow Us
Get in touch today
01954 251 883
07771 573 180
mobile-menu mobile-menu-arrow Menu
 

Making the Most of Exhibitions

Making the most of exhibitions

Making the Most of Exhibitions Workshop

  • Objectives of workshop
  • Ice breaker
  • The importance of trade shows to your company – pre-work and discuss

Pre-show preparation:

  • Who, where, what, and when?
  • Understand company SMART objectives/deliverables for the show

Personal Preparation

  • Prepare for physical issues
  • Know the answers to ‘common questions’
  • Clothing/uniform importance
  • Maintaining professionalism even when tired!
  • Setting personal targets

Golden Rules of Trade shows and Stand Etiquette

  • Don’ts of trade shows – workgroups and discuss
  • Do’s of trade shows – workgroups and discuss
  • Managing the stands – tips (based loosely on the pre-show above)

Engaging with Customers

  • Welcoming customers and encouraging them on the stand
  • Using the stand “hook” and move conversation towards product and a commitment for next steps/order
  • Engaging with clients/potential clients – use of probing and open questions
  • Listening
  • Developing rapport
  • Body language do’s and don’ts with exercises linked to listening
  • Selling Benefits not Features!
  • Using literature effectively
  • Passing visitors on smoothly to colleagues (mini role play)
  • Identify ‘time wasters’ and how to handle them politely
  • Managing competitors on and off the stand
  • Gaining commitment/closing/confirming next action
  • Following up leads
  • Summary key learnings
  • Action plans all

What our customers said

“Karen has industry knowledge and experience, and the pace was great with a good mix between theory and practical”

G, Veterinary Pharmaceutical company

Book a Free Training Consultation Contact Us

We are members of

ismm-logo

thomas-logo

fsb-logo

noah

 

What our clients say...

“Karen Froud-Murray of Vital Spark Consultancy presented our Receptionist Training for White Cross Vets’ 2nd Congress.  It took place over a full day and was an interactive session with our Group Receptionists.  Karen was very professional and made the training enjoyable.  Each part of the session made you think about the role you play as part of the White Cross team, and how you could adapt to improve.

I would highly recommend Karen and would definitely invite her to present for us in the future.”

Karen Lawrence
Administraton Manager
White Cross Vets


 

“Karen is professional and customer-centric. She has a positive, forward-thinking attitude and is an excellent trainer. Whether working on a one to one basis or with groups Karen inspires others to achieve their very best.”

Wendy M