Introduction to Sales

Introduction to Sales Skills


Who is it for?

The Introduction to Sales Skills course is aimed at all new sales people, or anybody in your organisation who has direct customer contact. Remember, everybody lives by selling something. The course is ideal for sales people calling on customers or shop staff.

2 Days

Classroom or Online

Objectives

  • Role of a professional sales person
  • Sales process
  • Planning and setting SMART call objectives for effect and efficiency
  • Use of appropriate questions and listening to understand customers’ needs
  • Selling benefits not features
  • Handling objections and customer responses
  • Buying signals and closing the sale

Agenda

  • Introduction and objectives
  • The sales process
  • Understanding communication selling styles
  • Questioning techniques
  • Workshop preparing questions for your use
  • Features and benefits exercise
  • Introduction to customer responses and handling objections/responses
  • Knowing when the customer is ready to buy
  • Closing the Sale
  • Video role play (if time allows)
  • Personal action plan

Additional information...

This course involves a lot of role plays, using everyday items as well as a final video role play using your products.


Further training After six to eight months, delegates should be ready to attend our Advanced Sales Skills workshop to further develop individual or team skills and improve sales.

Some other courses, workshops and activities to consider...

  • Understanding Buying/Selling Styles

    In sales you should always aim to stay one step ahead of your competition.  “One size” of selling definitely does not fit all, so to improve personal sales effectiveness and gain more sales, self-awareness and flexibility by identifying and adapting your selling style is key to success.


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  • Advanced Selling Skills

    Experienced salespeople who have a track record of success and want to build on it should attend this Advanced Sales Skills Course. The workshop will help them become even more effective by building on participants’ experience and through interactive exercises to develop their knowledge and skills.


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  • Motivational Maps

    Disover Motivational Maps - for individuals, teams and organisations.


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